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Privacy Policy

Hello Co. Pty Ltd (ABN 55 612 984 102), trading as Athlead

Last updated: 16 November 2025

1. Introduction

Hello Co. Pty Ltd (ABN 55 612 984 102) (we, us or our) is committed to protecting your privacy. This Privacy Policy explains how we collect, hold, use and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Policy applies to all Hello Co. brands, websites, webstores, partner portals, and any e-commerce platforms we operate.

2. Information We Collect

We may collect the following types of personal information:

Identity Data

Name, title, date of birth (if required).

Contact Data

Email, phone number, address, delivery and billing information.

Financial Data

Payment card details (processed securely by third-party gateways), bank account details (when necessary for refunds or business transactions).

Transaction Data

Order history, quote history, invoices, payment confirmations, and other transaction records.

Webstore / E-Commerce / Portal Data

Information required to operate our online stores including:

  • account credentials
  • club/school/team lists provided by organisations
  • uploaded artwork files
  • size selections and preferences
  • order tracking data
  • cart behaviour (where permitted by cookies)

Technical & Usage Data

IP address, cookies, analytics data, device information, login events, browsing behaviour.

Profile Data

Account details, saved items, previous orders, interactions with customer support, preferences, and survey responses.

Interaction Data

Information provided via email, forms, chat, calls, competitions or promotions.

Professional Data

For job applicants or workers: qualifications, experience, references.

Sensitive Information

Only collected with consent unless otherwise permitted by law.

3. How We Collect Personal Information

We collect information:

Directly from you

When you place an order, create an account, submit artwork, complete a form, or contact us.

Indirectly

Through cookies, analytics tools, tracking pixels, and website interactions.

From clubs, schools or organisations

Where they provide team lists, player names, sizes or other information required to fulfil orders.

From third parties

Payment processors, logistics providers, marketing tools, or analytics platforms.

4. Why We Use Personal Information

We use your personal information to:

  • provide and deliver our products and services
  • manage orders, production, fulfilment and delivery
  • respond to enquiries and provide support
  • process payments, refunds and account administration
  • develop and operate online stores and partner portals
  • personalise online experiences
  • conduct analytics and improve our services
  • send marketing communications (if consented)
  • manage relationships with clubs, organisations and business clients
  • comply with legal obligations or assist law enforcement

5. Disclosure of Personal Information

We may disclose personal information to:

  • our employees and contractors
  • delivery providers (e.g. couriers)
  • offshore and onshore manufacturing partners
  • decoration and fulfilment teams (including Decohub)
  • payment processors (e.g. Stripe, PayPal, OpenPay)
  • IT and hosting service providers
  • analytics and marketing providers (e.g. Google Analytics)
  • club, school or business representatives (where orders relate to their uniforms or merchandise program)
  • professional advisers
  • government agencies where required by law
  • potential business acquirers

We do not sell your personal information.

6. Overseas Disclosure

Some personal information may be stored or processed overseas, including by:

  • offshore apparel manufacturers
  • cloud hosting providers
  • analytics services

We take reasonable steps to ensure overseas recipients comply with the Australian Privacy Principles.

7. Your Rights and Choices

Access

You may request access to the personal information we hold.

Correction

You may request corrections if information is inaccurate or outdated.

Marketing Opt-Out

You may unsubscribe at any time using the link in our emails or by contacting us.

Anonymity

Where lawful and practical, you may interact with us anonymously or via a pseudonym.

Complaints

We will respond promptly and provide resolution steps. If unsatisfied, you may contact the Office of the Australian Information Commissioner (OAIC).

8. Security

We use physical, technical and administrative safeguards to protect personal information. Despite this, we cannot guarantee the security of data transmitted online.

9. Cookies

We use cookies and similar technologies to:

  • operate the website
  • enable checkout functionality
  • track analytics and performance
  • personalise experiences
  • support targeted advertising

You may block cookies, but some site features may not function properly.

11. Changes to This Policy

We may update this Policy by publishing a new version on our website.

12. Contact Us

For enquiries or privacy requests, contact:

Hello Co. Pty Ltd · ABN 55 612 984 102 · Email: accounts@helloco.au · Website: helloco.au