Athlead is a Hello Co. brand
Part of Hello Co.
A group of specialist apparel and merchandise brands, built on quality and simplicity.
One group, specialist brands
Hello Co. is a group of specialist apparel and merchandise brands - each specialising in its own market, sharing one warehouse, the same systems and the same standards. Athlead is the sporting one.
Modern teamwear and apparel programs for clubs, schools and sporting organisations - powered by KitOS™.
You're here
Custom apparel, merchandise and print solutions for events, brands and organisations.
capitalprints.com.au
Reliable supply of branded workwear and uniforms for trades and service-based businesses.
tradeworkwear.com.au
Same name. New era.
In 2025, Athlead became part of Hello Co. The name clubs already trust stays exactly the same - what changes is everything sitting behind it. With a bigger operation and more support, Athlead can expand and do more for the clubs, schools and organisations it works with.
Same people, same care about getting it right - now with better systems behind them. It all points at one thing: simplifying the way clubs, schools and sporting organisations manage their uniform and merchandise programs, while supporting their long-term sustainability and growth.
- Better communication
- Better ordering systems
- Better visibility
- Better turnaround planning
- Better support for clubs and teams
- Better parent and player experience
- A wider merch range
Our facility
Built in-house, under one roof
Joining Hello Co. gave Athlead a real step up in scale - warehouse, production and office under one roof, with more control over quality and faster turnaround than it had on its own.
Warehouse, production and office under one roof - from decoration through to traditional print.
End-to-end garment decoration
Full in-house control over embroidery, printing and finishing across teamwear, supporter wear and promotional garments - currently the largest embroidery operation in the ACT.
Traditional print
Business cards, flyers, stickers and promotional collateral, all produced internally.
Centralised warehouse & dispatch
A streamlined flow from inbound goods through to final delivery.
Proprietary technology
KitOS™ - purpose-built software for the sporting apparel industry.
Broader merchandise access
The full reach of the Hello Co. network across apparel, merch and print.
Lead Your Way.
Ready to elevate your team's performance and image? Whether you're a professional club, school, or community organisation, Athlead has the expertise and solutions to help you succeed. Let's create something extraordinary together.